I Love - Cookies launch campaign
Campaign planning | Facebook + Instagram advertising
The lovely little food co. were always known for their gourmet pies I Love Pies, but this year launched into a new supermarket category with their I Love Baking range of cookies.
As always with this client, a suite of beautiful images, videos and stop frame animations were planned and produced, which provided a great baseline for a three week campaign plan to be created. They also engaged some authentic influencers to get hands on with the product in the early days, kicking up further social amplification for the marketing campaign to feed from.
Our role was to plan out a social marketing campaign across Instagram and Facebook targeting two different audiences, create all the posts and ads, optimise the media spend on the fly, and integrate activity with the influencer content.
“Nic isn’t a consultant, she is part of our team - she gets our brand and our company ethos. She is always one step ahead of us - she consistently comes to us with new creative and interesting ways to reach our consumers. As a smaller business, it’s hard to stay ahead of the ever-changing digital world and it is great to have a strategic and proactive person like Nic on our side. It is always a joy doing business with Nic and we are lucky to have found her.”