Food Snob Camembert & Brie campaign
Campaign strategy | Facebook + Instagram advertising | Copywriting
Food Snob launched two new products to market in April 2017 - their new Classic French Brie and Classic French Camembert. Key objectives were to generate awareness of the two new products (as well as the Food Snob brand itself), and to engage and grow the Food Snob social media communities.
Food Snob invested in some fantastic food styling, photography and stop frame animation, as well as an influencer outreach program and traditional media PR campaign. So we had plenty of wonderful content as a basis for the campaign, which played out primarily on Instagram and Facebook.
Our role was to plan out a multi-tiered and dual platform social marketing campaign which optimised every dollar spent, create all the posts and ads, optimise the media spend on the fly, and write all the copy.
The results were fantastic: we increased Food Snob's Facebook community by 66%, and Instagram by 39%. Social engagement increased by 1003% (!), and sales-wise, it was the most successful product launch for Food Snob to date.
“I couldn’t have been happier with the outcomes from our recent social media campaign for Food Snob’s French Brie & Camembert. I look forward to working with Nic through our future campaigns. ”