Barker's - Edible Flowers campaign

Social campaign planning 

Via Backchat Media

Barker's of Geraldine are a savvy New Zealand business who work hard to make budgets stretch as far as possible. They are real believers in great content, and have built an incredible bank of recipes and striking photographs.

It was a pleasure to work with the Barker's marketing team for their Edible Flowers campaign, which harnessed the trend at its peak and cleverly incorporated their syrups. 

Our role was to plan out a social marketing campaign across Instagram and Facebook, including recipes and photographs created by Barker's of Geraldine, as well as approaching and managing influencers to get creative with some Barker's product and a stash of edible flowers. The results (both creative, and marketing-wise) provided a great start to summer conversations with Barker's customers and prospects.

Image in header is from blogger Vanessa Rehm - her recipe can be seen here.